One Way Vision
Perforated (i.e. hole punched) One Way
Vision is a printable perforated self adhesive vinyl, to display
advertising images and graphics. When applied to a window, when looking
at the printed side, people will see the advertisement. But the
amazing thing about this film is that from inside behind the window,
when looking out, people can see right through the film!
Why is One Way Vision the Ultimate Window Advertisement?
Clear Focus One Way Vision films provide the following benefits:
For Advertisers, it maximises the value of the campaign and attracting attention because it dominates the crowded advertising landscape. A fully wrapped bus or car has the wow factor and is noticeably more visible than a vehicle without One Way Vision. A shop front with the entire facade covered in One Way Vision will entice people to notice and digest the advertisement, compared to a shop with small barely noticeable signs displayed in a mishmash pattern.
For Printers, the Universal Liner allows them to mount the media onto any of their main stream digital printers. No need to buy different stock for each of their machines. The one roll of Clear Focus One Way Vision is suitable for all their machines. The high performance media is highly tolerant and forgiving, meaning that even novices can apply the films and is naturally resistant to many of the harsh cleaning chemicals and environments where many windows are located. The more projects that succeed means increased business and lower overhead costs.
How Does One Way Vision Work?
The human eye follows the laws of physics and optics. For example, the human eye tends to notice brighter colors more than darker colors. When perforated One Way Vision is printed and applied to a window, the advertisement is made up various colors printed on the white vinyl side of the film. While the holes, where there is no film, has no ink and therefore is generally darker, almost black. So when a person looks at the printed image from the outside of the window, they will see the advertisement and it may look like it is on a solid piece of vinyl.
However, when viewed from inside, because the film is black on the adhesive side, and remembering that human eyes will tend to ignore darker colors in favor of brighter colors, a person will see the outside world through the holes during the day.
Therefore by deduction, the larger the holes, the more sun light are shining through. With more light, means the outside world is more noticeable and the printed image not as vibrant as solid vinyl. Likewise, if the holes are smaller and there is more vinyl than holes, this would mean less light shining through the holes. Therefore the outside world is less viewable, but the printed image would be more vibrant.