Corporate identity is crucial and its importance cannot be over stated; the identity of any corporation, big or small, begins with its stationary. No identity or brand can be enforced upon the general public, market segment, supplier or partners if the office stationary does not reflect the business image. Some of the important stationeries are as follows:
Generally, the first interaction between two companies involves an exchange of business cards. As the saying goes “first impression is the last impression,” this first exchange can be very crucial hence it is important that the right identity and image is presented through the business card with the required information on it.
Hands down, the most important stationary for any business is its letter head. No imagination is required for the necessity of letter heads, as they are used in every official documentation. Text on letter heads is delivered with strength and command that is required from an official document.
Envelopes / Folders
As said, presentation is crucial, when mailing or handing over any documents the presentation lies in the envelope or folder it’s given in. A simple example is a table piled with documents; it’s hard to find the documents that look like every other paper, but are easier to find when they are in a customized envelope or folder.
CD sticker / CD pouch / CD sleeve
We live in the digital world and are more dependent on digital information than ever before. When creating files in word etc and passing it on to clients, branding need not be ignored. CD/DVD with company logo on it cannot later be passed on as another company's data. CD stickers and pouches brand the digital information and also protect the rights of information.
Note pads / Writing Pads
Sublimation messaging is a powerful tool, not only towards clients and customers but also with in the staff. Writing on company pads instill a closer tie with the company than not.
Invoicing, delivery notes etc, all require company logo/branding to ensure that these items represent the official documentation of the company. No business can survive without official documentation.